Style File: Maui Jim

maui-jim-aviator

Maui Jim is a great company that started on the beaches of Maui in the 1980s. It was only sold around hotel pools to locals and tourists until Walter Hester bought a pair and eventually the company in 1991. Walter was then able to bring Maui Jim to the rest of the world 25 years ago. Maui Jim is independently owned and still based in the original humble office in Maui, allowing the brand to live with the spirit of Aloha and pass that along to their customers.

While everything is designed in Maui all of the products are made in Italy and Japan and their RX lab is in Peoria, Illinois USA. Lahaina, Maui is one of the sunniest places in the world, on average 281 days a year, making it the best place to design and test sunglasses.

What makes Maui Jim different?

PolarizedPlus2 lenses

There is no other sunglass that offers the same level of visual acuity, protection and colour enhancement as Maui Jim’s patented PolarizedPlus2 lenses. PolarizedPlus2 lenses use three rare earth elements to filter, balance and increase the amount and quality of the colours that the eye naturally perceives.  As a result, you see deep, saturated colours and have a higher level of contrast and depth perception like you’ve never seen.

Waterproof and oleophobic coating

Waterproof to shed water and snow.  Oleophobic to repel grease and make smudges and fingerprints easier to wipe off on both the front and back of the lens.

Anti-reflective treatment

Blocks reflected light and annoying glare from behind to provide a clear view and eliminate eye fatigue.

Clearshell scratch-resistant treatment

Maui Jim lenses perform better for longer with the added durability of Maui Jim’s Clearshell treatment found on both the front and back of the lens.

Colour enhancing lenses

Maui Jim’s optically correct, distortion-free lenses feature patented lens treatments. So instead of dimming the light, Maui Jim lenses use the natural light to enhance colour and clarity.

Polarizing film

Eliminates reflected glare from any flat, smooth or shiny surface for a cleaner, crisper view.

Bi-Gradient Mirror

A protective mirror at the top and bottom of the lens that “squints” for you, adds protection against overhead and reflected glare.

Maui Gradient

A darker application at the top that gradually gets lighter moving down the lens so the appropriate amount of light is allowed to filter through certain areas.

Available in 4 lens colours: Neutral Grey, HCL Bronze, Maui Rose and Maui HT and 2 different types of materials: Maui Evolution and Polycarbonate.

Maui Jim customer service is also second to none, once you are in the Maui Jim ‘ohana’ (family) you are part of it forever. Maui Jim became the #3 largest sunglass company in the world by word of mouth and the average Maui Jim wearer has 5-7 pairs of Maui’s.

Maui Jim is worn and recommended by Envision Optical staff as the best sunglass protection available for your eyes. We stock the brand in each of our four Gold coast optometry practices.

Not convinced? Here are some great videos on Maui Jim technology:

Every Thursday, our Envision Optical blog brings you ‘Nutrition Thursday’ – news about nutrition for your eye health. Keep an eye on our Facebook page and like us to receive the reminders once they are posted. Each week we also include a delicious recipe for you to make: www.facebook.com/envisionoptical

When was the last time you had your eyes checked? 

Contact Us

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Tweed Health for Everyone Superclinic, 4/33-35 Corporation Circuit, Tweed Heads South – 07 5524 9659

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