l.a.Eyeworks began on September 9, 1979 when Barbara McReynolds and Gai Gherardi opened a single storefront on Melrose Avenue in Los Angeles, California. The original whim for this adventure? To challenge the prevailing norms of eyewear with proposals for a new, provocative revelation of the face. More than three decades and hundreds of frame designs later, l.a.Eyeworks remains a privately owned house of optical imagination, encompassing two namesake retail stores in Los Angeles and a wholesale company that channels its influential designs to a global network of independent opticians and retailers.
McReynolds and Gherardi both grew up in the seaside community of Huntington Beach, becoming inseparable friends in high school. From that time forward, the two would string together a series of cross-country adventures that eventually led them back to southern California where they trained as opticians, working in several legendary optical shops and learning from the area’s most notable craftspeople. Believing it was time to open up a new kind of conversation about glasses, McReynolds and Gherardi launched l.a.Eyeworks with a mission to encourage people to stop looking and to start seeing.
Original, often iconoclastic, and always invigorating, eyeglasses designed by l.a.Eyeworks are immediately recognized for their bold shapes, imaginative handling of materials, and expressive use of colour. Working from deep intuition, co-founders/designers Barbara McReynolds and Gai Gherardi begin each of their limited-edition designs with a hand-drawn sketch, the first step on a path of meticulous production where the finest materials are shaped by a combination of technology and hand-finished crafting.
Every aspect of an eyeglass frame’s shaping and construction has at one time or another been re-thought and re-invented as part of the designers’ restless imaginations. The result is an expanding legacy of glasses that balances innovation with wearability, walking a fine line between optical tradition and a redefining expression of the “now.” Although l.a.Eyeworks have graced the faces of celebrities, performers, artists, and athletes, the deeper intention is for you to find a frame that conforms to no fashion sensibility but your own.
At Envision Optical we take great pride in embracing diversity in fashion, colour and shapes. We can proudly say that across our 4 stores we stock frames sourced from all over the world including Paris, Italy, London and New York, as well as many locally grown fashion icons.
Our Envision Optical Burleigh store has an extensive range of l.a. Eyeworks frames and sunglasses. So drop into our James Street, Burleigh store and see for yourself or give us a call to see if we can help.
21a James Street
Burleigh Heads QLD 4220
Mon to Fri – 9.00am to 5.00pm
Sat – 9.00am to 1.00pm
p 07 5535 2344
f 07 5508 2471
e [email protected]