STYLE FILE: MOSCOT
Envision Optical is very excited to introduce 2 iconic brands to the Gold Coast: MOSCOT and Garrett Leight, exclusive to Envision Optical James Street Burleigh.
Each month I post a Style File blog giving you an insight into the brands we stock. This month we would like to share the story of MOSCOT.
MOSCOT is a New York City institution renowned worldwide for it’s iconic eyewear. The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections.
MOSCOT infuses it’s unmistakably refined, downtown aesthetic with 100 years of eyewear expertise and unparalleled craftsmanship to create it’s timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical Shop.
The MOSCOT optical roots were first planted in America by Great Grandfather and family patriarch Hyman Moscot, who arrived from Eastern Europe via Ellis Island in 1899. Hyman began selling
ready-made eyeglasses from a pushcart on Orchard Street on Manhattan’s famed Lower East Side.
By 1915, having amassed a following of loyal customers, Hyman opened the family’s first retail Shop, MOSCOT’s at 94 Rivington Street, and the rest, as they say, is history!
In 1925, Hyman’s son, Sol, at the tender age of only 15, joined the family business and helped take over the reigns. By 1936, MOSCOT was settled at 118 Orchard Street, on the corner of Delancey Street, which would be its home for the next eight decades.
Sol’s son, Joel, began presiding over the “ House of MOSCOT” in 1951. Charming, dedicated, and devoted to his customers, Joel quickly made his mark overseeing the Shop and conveying the family’s values to his sons, who would soon become the fourth generation of Moscot’s to take the helm. In 1986, Joel’s son, Dr. Harvey Moscot, entered the family business.
Joel’s youngest son, Kenny Moscot, followed suit, joining the business in 1992, and shortly thereafter, the family opened its second Shop at 69 West 14th Street, on the corner of Sixth Avenue in downtown Manhattan.
In 2012, MOSCOT opened its Court Street shop in the landmark neighborhood of Cobble Hill in Brooklyn, New York bringing the family story full circle as the third generation Moscots were born and raised just down the way.
In March 2013, Harvey’s son, Zack Moscot, a formally trained industrial designer, came on board, making him the fifth generation Moscot to join the family business.
In July 2013, after 77 years, the MOSCOT Orchard Street Shop “crossed Delancey Street, ” from 118 Orchard to 108 Orchard when its iconic building was sold an extraordinarily propitious outcome for an institution determined to keep a foothold in its beloved Lower East Side for the next generation of MOSCOT.
Hyman would be proud.
Envision Optical James Street is proud to be the only Moscot stockist on the Gold Coast with a full range of these iconic frames. If standing out from the crowd is your thing then Moscot is your brand.
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